BreastHab Rebrands as Thera Rehab, Expanding Scope Without Changing Focus

A specialized New York City rehabilitation practice, formerly known as BreastHab, has officially rebranded as Thera Rehab Physical and Occupational Therapy. The transition marks a shift in public identity while preserving its clinical focus on breast cancer rehabilitation, lymphedema therapy, and post-surgical recovery. The updated name reflects a broader therapeutic scope and the practice's ongoing commitment to patients across New York City and the Tri-State Area, served from its Midtown Manhattan location at 115 West 30th Street. The clinic retains its one-to-one session model, which sets it apart from larger rehabilitation centers where patients are routinely seen by multiple providers. Clients receiving care for post-mastectomy recovery, axillary web syndrome, post-implant mobility restrictions, scar tissue management, mastitis, and lymphedema management will continue working with the same clinical team under the new brand name. The Midtown Manhattan clinic draws patients from across New York City's five boroughs as well as from New Jersey and Connecticut. The Tri-State Area reach has been central to the practice's patient base, given the concentration of oncology centers, plastic surgery practices, and major hospital systems within commuting distance of the clinic - situated steps from Penn Station at 115 West 30th Street, New York, NY 10001.

The decision to retire the BreastHab name was driven by a recognition that the previous brand, while descriptive, did not fully represent the range of conditions treated at the clinic. Lymphedema management, for example, extends beyond breast cancer contexts to include patients recovering from other oncological surgeries, cosmetic and reconstructive procedures, vascular insufficiency, and other fluid retention disorders. The name Thera Rehab is intended to reflect that expanded clinical scope without departing from the specialized nature of the practice. As co-founder Sabrina Rana Vaishnavi, MPT CLT stated, "The rebrand allows us to more accurately represent the full range of care we provide - from breast cancer rehabilitation and lymphedema therapy to cosmetic surgery recovery and mastitis treatment - while keeping our Midtown Manhattan location as the anchor for patients across the region." Services offered include breast cancer rehabilitation, lymphedema therapy including Complete Decongestive Therapy, cosmetic and reconstructive surgery recovery, axillary web syndrome treatment, mastitis and clogged milk duct treatment, scar management, and lymphatic care. All sessions are one-to-one with licensed therapists who are Certified Lymphedema Therapists (CLTs) and Certified Cosmetic Surgery Therapists (CCSTs).

The clinic is located at 115 West 30th Street, Room 502B, New York, NY 10001, in Midtown Manhattan, steps from Penn Station and accessible via multiple subway lines. Appointments are available by referral or direct scheduling, and the practice works with a range of insurance providers. Patients who previously received care under the BreastHab name are being notified directly, and all medical records and treatment plans remain unchanged. For more information, visit the website at www.thera-rehab.com.