Brand Content Names Kelly Gross Douglas CEO as Agency Enters Next Chapter

Brand Content, the Boston-based independent creative agency founded in 2001, has officially entered a new era. Kelly Gross Douglas has assumed ownership and the role of CEO, succeeding founder Doug Gladstone, who completed his transition after more than two decades of leadership. The announcement marks a significant milestone for the agency, which has built a reputation for blending brand thinking and finely crafted content for both commercial brands and cause-driven organizations.

Under Gross Douglas’s leadership, Brand Content will continue serving commercial clients while deliberately expanding its nonprofit and cause-driven work. The agency’s guiding strategy is to build brands worth rooting for and bring equal creative firepower to causes worth fighting for. A key pillar of this commitment is its longstanding low-bono model, which reserves capacity for nonprofits at reduced rates without compromising the team or the level of strategic and creative rigor. This approach reflects the agency’s belief that great work does great things, and that both brands and causes deserve the same high standard of creativity. For a deeper look at the transition and what lies ahead, click here.

Brand Content’s integrated team works across brand strategy, creative, design, messaging, content, digital, and marketing activation. The agency remains headquartered in Boston, Massachusetts, and continues to operate independently. For more information, visit brandcontent.com. Media inquiries can be directed to [email protected]. The announcement was distributed by Reportable, Inc.