Curated News
By: NewsRamp Editorial Staff
February 19, 2026
Better Pets Launches AI Website, Secures Regulatory Wins for Pet Wellness Growth
TLDR
- Ultrack Systems' Better Pets gains competitive edge with Health Canada approvals and AI website, positioning for retail expansion in the $250B pet wellness market.
- Better Pets achieved regulatory compliance with Health Canada VPN numbers, launched an AI-powered website for e-commerce, and developed retail-ready infrastructure for distribution.
- Better Pets' regulated wellness products and educational AI platform help pets live healthier lives, contributing to improved animal welfare and responsible pet ownership.
- Better Pets' AI website offers interactive pet care guidance while navigating trademark issues, showing how technology meets regulatory challenges in pet wellness.
Impact - Why it Matters
This news matters because it signals a major advancement in the rapidly growing pet wellness industry, which affects millions of pet owners seeking regulated, science-backed products for their animals. The combination of regulatory approval from Health Canada and AI-powered digital engagement represents a new standard in the sector, potentially improving how consumers access and understand pet care solutions. For investors, it demonstrates a company executing on multiple fronts—regulatory compliance, digital transformation, and retail distribution—in a market projected to exceed $250 billion. Pet owners benefit from more transparent, accessible products, while the broader industry sees validation of hybrid models combining e-commerce with traditional retail. The trademark resolution with the USPTO also removes a potential barrier to U.S. expansion, making this development relevant for North American market dynamics.
Summary
Ultrack Systems Inc. (OTC: MJLB) and its subsidiary Better Pets have announced a series of significant advancements in 2025, positioning the company for substantial growth in the booming global pet wellness market. The key development is the launch of an AI-driven interactive website at mybetterpets.com, designed to educate pet owners, provide interactive guidance, and enhance direct-to-consumer sales. This digital transformation coincides with major regulatory milestones, including Health Canada Veterinary Product Notification (VPN) numbers for two products, which validate compliance and enable lawful commercialization of their flagship Pet Balm. The company has also engaged Empire Media Worx for a full brand modernization, completed retail-ready merchandising infrastructure, and secured an in-principle agreement with Freedom Pet Supplies for distribution across approximately 1,800-2,000 retail locations.
Strategic focus has been narrowed to Pet Balm from over seven formulations, allowing for capital-efficient market entry. A trademark clarification was submitted to the United States Patent and Trademark Office (USPTO) on February 9, with management expecting resolution without material operational impact. The global pet care market, projected to exceed $250 billion by 2030 according to research from Grand View Research, Fortune Business Insights, and Euromonitor International, provides a fertile ground for expansion. Better Pets' 2026 growth strategy includes launching pre-sales campaigns, accelerating digital marketing, executing retail placements, and evaluating U.S. and EU market entry subject to regulatory approvals.
The company's long-term value positioning rests on a combination of regulatory compliance, AI-enabled digital infrastructure, brand modernization, retail readiness, and disciplined capital deployment. This comprehensive approach aims to capture market share in the fast-growing premium pet care segment, where topical care and health-support categories are expanding rapidly. With its hybrid distribution model combining direct e-commerce via mybetterpets.com and distributor-supported retail expansion, Better Pets is poised to leverage the trends of pet humanization and premiumization. The news was distributed through PRISM MediaWire, a trusted press release distribution service, highlighting the company's commitment to transparent communication with investors and stakeholders.
Source Statement
This curated news summary relied on content disributed by PRISM Mediawire. Read the original source here, Better Pets Launches AI Website, Secures Regulatory Wins for Pet Wellness Growth
