Beef and Dairy Alliance Launch Summer Grilling Sweepstakes

As grilling season heats up, The Dairy Alliance and Georgia Beef Board are teaming up to launch a new summer initiative that celebrates Georgia agriculture, summer flavors, and the farmers behind them. From now through June 15, the organizations are hosting a Beef and Dairy Summer Grilling Sweepstakes, giving Georgia residents the chance to win one of three curated grilling kits. Each kit includes seasonal essentials like a cooler, a Georgia Beef cast iron skillet, a charcuterie board, and more. Winners will be selected in mid-June. This sweepstakes builds on a year-long collaboration between the two groups, focused on educating consumers and strengthening awareness around the connection between beef and dairy—two industries deeply rooted in Georgia's agricultural landscape.

“Summer gives us the perfect opportunity to showcase how beef and dairy work together to create meals that are both delicious and nutrient-rich,” said Farrah Newberry, Chief Executive Officer at The Dairy Alliance. “Through this partnership, we are highlighting the impact of local farmers while inspiring families to enjoy these foods in new ways at home.” Throughout the year, the partnership will be activated through recipe content, social collaborations, and on-site events that demonstrate how beef and dairy complement each other both on the plate and on the farm. The initiative aims to expand educational outreach, highlight the nutritional benefits of beef and dairy, and increase awareness around sustainable practices.

The summer sweepstakes coincides with National Beef Month in May and National Dairy Month in June, offering consumers a timely way to celebrate the season while connecting more closely to the farmers and ingredients behind their favorite meals. Consumers can enter the sweepstakes online at the Link to entry. The Dairy Alliance is a nonprofit funded by dairy farm families of the Southeast, working to promote dairy foods and knowledge about the dairy industry across eight states. Georgia Beef Board represents Georgia beef farmers and promotes beef as a nutritious and delicious protein. This collaboration underscores the synergy between these two agricultural sectors and their commitment to supporting local farmers and educating the public.