Curated News
By: NewsRamp Editorial Staff
September 08, 2026
Bastei Lubbe Appoints Tina Jurgens as Chief Marketing and Sales Officer
TLDR
- Bastei Lubbe AG gains Tina Jurgens as Chief Marketing and Sales Officer, bringing digital expertise to drive growth and outperform competitors.
- Tina Jurgens, appointed on September 8, 2026, will start November 1, 2026, after roles at ZEBRALUTION and major media firms, to lead marketing and sales.
- Tina Jurgens' appointment promises to enrich readers' experiences by leveraging her digital and content expertise to better serve Bastei Lubbe's audience.
- Tina Jurgens, former Co-CEO of ZEBRALUTION, joins Bastei Lubbe, a leading German publisher with over 14 imprints and EUR 118 million revenue.
Impact - Why it Matters
This appointment signals Bastei Lubbe's strategic focus on strengthening its digital and marketing capabilities to drive growth in the competitive publishing industry. Tina Jurgens' extensive experience in digital business models and audio content will likely accelerate the company's innovation in e-books and audiobooks, ensuring it remains relevant to modern readers and listeners. For consumers, this could mean more diverse and accessible digital offerings, while for the industry, it underscores the importance of digital transformation in traditional publishing.
Summary
German publishing group Bastei Lubbe AG has announced the appointment of Tina Jurgens as its new Chief Marketing and Sales Officer, effective November 1, 2026. Jurgens joins from ZEBRALUTION Group, a leading digital distributor for book and audiobook publishers in Germany, where she served as Co-CEO since 2024. During her tenure at ZEBRALUTION, which began in 2018 as Managing Director, she established the podcast division zebra-audio.net and later became COO in 2022. Her extensive background includes roles at Suddeutsche Zeitung, Axel Springer, Bayerischer Rundfunk, and BRmedia, where she specialized in audio content marketing and digital business models.
Carsten Dentler, Chairman of the Supervisory Board, praised Jurgens as a proven media expert with a blend of traditional publishing knowledge and digital innovation, well-suited to drive the company's content and brand marketing forward. She succeeds Sandra Dittert, who departed in July 2026 after six years of successful service. Bastei Lubbe AG, listed on the Frankfurt Stock Exchange's Prime Standard, is Germany's leading independent publishing group, generating over EUR 118 million in annual revenue. With more than 14 imprints, it publishes books, audiobooks, and e-books, and is recognized as an industry pioneer in digital media.
Source Statement
This curated news summary relied on content distributed by NewMediaWire. Read the original source here, Bastei Lubbe Appoints Tina Jurgens as Chief Marketing and Sales Officer
