Curated News
By: NewsRamp Editorial Staff
November 19, 2025
Banks Missing $11.6M Annually: AI Unlocks $116 Per User Revenue
TLDR
- DeepTarget's AI-driven digital engagement can generate $116.44 per user annually, giving financial institutions a significant revenue advantage over competitors using outdated marketing strategies.
- DeepTarget's system analyzes real-time digital interactions to deliver targeted communications through AI-powered predictive targeting across mobile, online banking, and teller channels.
- This approach helps financial institutions better serve account holders by providing personalized experiences that meet individual needs rather than generic messaging.
- Financial institutions with 100,000 digital users are missing out on $11.6 million annually by not leveraging AI-driven engagement strategies for revenue growth.
Impact - Why it Matters
This research reveals a fundamental shift in how financial institutions must approach digital engagement, moving from cost centers to revenue generators. For consumers, this means more personalized banking experiences and relevant product recommendations that actually meet their needs rather than generic marketing spam. For the financial industry, it represents a critical competitive advantage—institutions that fail to adopt these AI-driven approaches risk falling behind as customer expectations for personalization continue to rise. The quantified revenue potential provides clear business justification for investing in modern digital transformation, potentially leading to better services and more sustainable community banking options as institutions become more profitable through intelligent engagement rather than fee increases.
Summary
DeepTarget Inc., a leader in Intelligent Revenue Automation for financial institutions, has released a groundbreaking whitepaper titled "$116.44 Per User – Part 1: The Proven Revenue Value of Data & AI-Driven Digital Engagement" that reveals staggering revenue opportunities being missed by traditional banking approaches. The study demonstrates that financial institutions with 100,000 digital users are losing approximately $11.6 million annually by relying on outdated "spray-and-pray" marketing strategies that use broad segments and generic messaging. This comprehensive analysis shows that when institutions leverage real-time analysis of digital interactions—including logins, transactions, and other account holder activities—they can generate an average of $116.44 in incremental annual product revenue per digital user, effectively transforming digital channels from passive cost centers into active revenue engines.
The whitepaper includes compelling case studies from Ohio Valley Bank, Eglin Federal Credit Union, and Georgia United Credit Union, showcasing their successful transition from static digital messaging to AI-powered analytical communication that adapts to individual account holder needs. DeepTarget's CEO Preetha Pulusani emphasizes that a widening divide is forming between institutions that activate their digital channels as revenue engines and those stuck improving outdated approaches. The company's Intelligent Revenue Automation System™ serves as the technological backbone for this transformation, using AI-driven predictive targeting and next-generation 3D ad experiences to convert data into actionable insights and personalized communications across all channels including mobile apps, online banking, and teller interactions.
This first installment of a two-part series provides a blueprint for automated growth by demonstrating how financial institutions can unlock hidden revenue potential through data intelligence and personalized experiences. The whitepaper is available for download through DeepTarget's website, with Part 2 scheduled for release in the first quarter of 2026, promising to delve deeper into understanding product value and what each new account actually means for financial institutions seeking sustainable growth in an increasingly competitive digital landscape.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, Banks Missing $11.6M Annually: AI Unlocks $116 Per User Revenue
