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Banks Missing $11.6M Annually: AI Unlocks $116 Per User Revenue

DeepTarget study reveals banks lose $11.6M annually with outdated marketing. AI-driven personalization generates $116.44 per user revenue through targeted digital engagement strategies.

This research reveals a fundamental shift in how financial institutions must approach digital engagement, moving from cost centers to revenue generators. For consumers, this means more personalized banking experiences and relevant product recommendations that actually meet their needs rather than generic marketing spam. For the financial industry, it represents a critical competitive advantage—institutions that fail to adopt these AI-driven approaches risk falling behind as customer expectations for personalization continue to rise. The quantified revenue potential provides clear business justification for investing in modern digital transformation, potentially leading to better services and more sustainable community banking options as institutions become more profitable through intelligent engagement rather than fee increases.