Curated News
By: NewsRamp Editorial Staff
September 30, 2025
B the B Expands K-Beauty Platform Globally After 3-Year Success
TLDR
- B the B's hybrid platform gives SMEs a competitive edge by connecting Seoul beauty brands directly with global consumers through international expansion.
- B the B operates through a hybrid online-offline model combining skin diagnostics, product trials, and QR code purchases to create a full commerce journey.
- B the B empowers Seoul's small businesses to thrive globally while transforming traditional retail into meaningful consumer experiences that celebrate unique beauty values.
- B the B attracted 1.94 million visitors in three years and achieved sell-out success during Alibaba's live commerce broadcast from their Seoul space.
Impact - Why it Matters
This development matters because it represents a fundamental shift in how beauty products reach global markets and how consumers experience them. B the B's hybrid model addresses the growing consumer demand for authentic, immersive shopping experiences that combine physical interaction with digital convenience. For small and medium-sized beauty brands, this platform provides crucial access to international markets without the traditional barriers of global distribution. The expansion into markets like the United States and Vietnam signals the democratization of K-beauty, making innovative Korean skincare and cosmetic products more accessible worldwide while creating new opportunities for cultural exchange and economic growth. As traditional retail continues to evolve, B the B's success demonstrates how technology-enhanced experiences are becoming the new standard in consumer engagement across industries.
Summary
B the B, the innovative K-beauty platform operated by the Seoul Business Agency (SBA) under CEO Hyunwoo Kim, is celebrating its third anniversary while establishing itself as a transformative force in global beauty retail. This Seoul-born incubator has emerged as a premier platform empowering small and medium-sized enterprises (SMEs) to compete internationally through its unique hybrid model that merges beauty with cutting-edge technology. Established in 2022 within Seoul's iconic Dongdaemun Design Plaza (DDP), B the B has welcomed an impressive 1.94 million visitors, including 350,000 international guests, solidifying its role as an experiential export hub that goes beyond traditional retail to create immersive brand experiences.
The platform's innovative approach has gained significant global recognition, particularly when Alibaba's Taobao selected B the B as the broadcast site for its live commerce program over traditional shopping districts. This validation led to remarkable success during the "Sold Out Project" Korea special, where several participating brands achieved complete sell-out status. B the B's full-funnel commerce journey—from personalized skin diagnostics and product recommendations to hands-on trials and direct purchases via QR codes—creates a seamless experience that bridges the gap between online and offline retail. The platform actively engages consumers worldwide through social media channels including Instagram @btheb_official, further expanding its global reach and influence in the beauty industry.
Looking toward the future, B the B is expanding internationally as both physical spaces and a comprehensive "platform export model" that includes brand curation, content creation, live commerce, and strategic planning. The platform is currently expanding from its New York presence to Vietnam and other emerging markets, positioning itself as a strategic gateway for K-beauty exports. By transforming Seoul's traditional fashion hub of Dongdaemun into a future-oriented beauty industry cluster, B the B is driving a new era where global influencers, international platforms, and Seoul's beauty brands converge to create unprecedented cross-border opportunities in the rapidly evolving beauty retail landscape.
Source Statement
This curated news summary relied on content disributed by 24-7 Press Release. Read the original source here, B the B Expands K-Beauty Platform Globally After 3-Year Success
