Curated News
By: NewsRamp Editorial Staff
August 20, 2025
Austrian Bakery Martin Auer Opens First US Location in NYC's SoHo
TLDR
- Alvarez & Marsal Property Solutions secured a premier European bakery tenant, enhancing property value and attracting high-end retail to 285 Lafayette Street in SoHo.
- AM-PS executed a 10-year lease for 3,700 square feet at 285 Lafayette Street, repositioning vacant space for Martin Auer's first U.S. location in May 2025.
- Martin Auer brings authentic European café culture and handcrafted offerings to Manhattan, enriching community life in a vibrant neighborhood.
- A beloved Austrian bakery with over 50 European locations debuts its first U.S. flagship in New York City's iconic SoHo district.
Impact - Why it Matters
This expansion matters because it represents the ongoing globalization of retail and culinary experiences, bringing authentic European craftsmanship to American consumers while revitalizing urban retail spaces. For New Yorkers and visitors, it means access to handcrafted Austrian baked goods previously unavailable in the US market, enhancing the city's culinary diversity. The deal demonstrates how strategic real estate advisory can transform vacant properties into vibrant retail destinations, potentially influencing commercial real estate strategies in other major cities. It also signals continued international confidence in New York's retail market post-pandemic, potentially encouraging more European brands to enter the US market through similar strategic partnerships.
Summary
Alvarez & Marsal Property Solutions (AM-PS), a leading real estate advisory firm, has secured a landmark 10-year lease agreement bringing Martin Auer, the renowned Austrian bakery, to its first U.S. location at 285 Lafayette Street in New York City's SoHo neighborhood. The deal encompasses 3,200 square feet of prime ground-floor retail space plus an additional 500 square feet on the lower level, marking a significant expansion for the European bakery chain that operates over 50 locations across Europe. AM-PS was retained by property owner Kushner Companies to strategically reposition the vacant space and identify a tenant that aligns with SoHo's distinctive retail character and the building's legacy.
The transaction, executed in May 2025, represents a major milestone in Martin Auer's global expansion strategy and brings authentic European café culture to one of Manhattan's most vibrant, high-foot-traffic corridors. Max Swerdloff, Senior Analyst at AM-PS who represented the landlord alongside Matthew Krell, emphasized that "Martin Auer is a brand that brings both quality and authenticity to the table" and highlighted how this deal demonstrates the value of strategic repositioning and curated tenant mixes in elevating retail assets within legacy neighborhoods. Kristen Fox of CBRE represented Martin Auer as the tenant broker, showcasing the collaborative effort behind this international retail expansion.
This successful transaction underscores AM-PS's expertise in helping property owners revitalize key retail spaces and attract world-class tenants from around the globe. As a fully integrated real estate advisory firm with offices in New York City, Chicago, and Denver, AM-PS combines data, market intelligence, and deep local insight to craft tailored strategies that drive long-term value for clients ranging from startups to global consumer brands and publicly traded REITs. For more information about their comprehensive real estate solutions, visit www.ampsre.com.
Source Statement
This curated news summary relied on content disributed by citybiz. Read the original source here, Austrian Bakery Martin Auer Opens First US Location in NYC's SoHo
