Curated News
By: NewsRamp Editorial Staff
September 19, 2025
Amerant Bank Strengthens Latino Ties Through Sports & Expansion
TLDR
- Amerant Bank's expansion into Latin America offers competitive advantages through personalized banking services for high-net-worth individuals in new markets like Argentina and Guatemala.
- Amerant Bank implements a multifaceted international strategy by expanding into key Latin American markets and targeting affluent clients with customized financial solutions.
- Amerant Bank strengthens community ties through Latino-focused employment and sports partnerships, creating inclusive banking that supports cultural and economic development.
- Amerant Bank partners with major Florida sports teams while expanding internationally, blending finance with community engagement through strategic Latino market focus.
Impact - Why it Matters
This news matters because it highlights how financial institutions can successfully bridge cultural and economic gaps through authentic community engagement. Amerant Bank's approach demonstrates that understanding cultural nuances and investing in local partnerships—particularly in sports—can build trust and drive business growth in diverse markets. For readers, especially those in Latino communities or interested in inclusive banking, it shows where they might find more personalized financial services. The expansion into Latin American markets also signals growing economic integration and opportunities for cross-border banking solutions that cater to specific demographic needs.
Summary
Negocios Magazine has launched its new edition featuring Jerry Plush, President of Amerant Bank, as the cover story. Plush has been instrumental in strengthening the bank's customer relationships in Florida and Latin America, enhancing international expansion strategies, and driving sports partnerships that generate significant business opportunities. Amerant Bank, founded in 1979 and headquartered in Miami, has established itself as a leading community bank with a strong reputation built on customer-centric services and deep community commitment over more than four decades.
The bank's connection with the Latino community is particularly notable, with 83% of its workforce comprising Latino employees, enabling culturally sensitive and inclusive service. Amerant's origins in Latin America provide a unique understanding of the cultural, social, and economic needs of this population. Beyond banking, the institution demonstrates its commitment through sports partnerships as the official bank of teams like the Miami Heat, Florida Panthers, Tampa Bay Rays, Miami Marlins, and Fort Lauderdale United FC, creating emotional connections with customers, especially in South Florida's Latino community.
For international growth, Amerant is expanding into new markets such as Argentina and Guatemala, targeting high-net-worth individuals seeking personalized banking solutions. The full article on Jerry Plush and Amerant Bank's community commitment can be accessed through Negocios Magazine's website. Negocios Magazine, created in 2013 by journalist Eduardo Hapke and attorney Karen Blanco, is South Florida's only Spanish-language business magazine focused on entrepreneurs, available in both print and digital formats, including distribution via PressReader and issuu.com platforms.
Source Statement
This curated news summary relied on content disributed by Noticias Newswire. Read the original source here, Amerant Bank Strengthens Latino Ties Through Sports & Expansion
