ALSO Launches AI Elite Partner Program to Drive Agentic AI Across Europe

ALSO Holding AG, Europe's largest technology provider for the ICT industry, is accelerating the adoption of agentic AI across the continent with the launch of its AI Elite Partner Program. As AI spending in Europe is projected to reach USD 144 billion by 2028, the company aims to equip over 140,000 resellers in more than 30 countries with the tools and expertise to turn AI demand into practical customer solutions. ALSO has already delivered over 1,000 training sessions and trained more than 30,000 participants, with full platform functionality scheduled to go live by August 2026. The offering includes a curated catalog of agentic AI building blocks from leading vendors, combining proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner enablement into a scalable recurring-revenue platform. ALSO's approach addresses four critical questions for companies moving from AI experimentation to deployment: execution quality, cost control, data access, and deployment model. By allowing sensitive tasks to run locally on customer devices or infrastructure while routing tasks requiring external AI to the cloud, ALSO helps partners protect confidential data, manage costs, and deploy AI agents with the right balance of performance, security, and control. Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG, emphasized that 'Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI.' The company's ecosystem comprises over 1,680 product categories and 800 vendors, and it operates in 31 European countries with a focus on circular economy services. The main shareholder is the Droege Group, an independent investment and consulting firm. For more information, visit also.com.

ALSO's AI Elite Partner Program is designed to help channel partners capture the growing AI opportunity by providing them with the expertise, tools, and ecosystem needed to create tailored solutions for individual customer requirements. The program builds on ALSO's proven real-world use cases and its role as a trusted AI marketplace for the European channel. By integrating AI solutions that have been successfully deployed within ALSO's own operations, the company ensures that partners and customers benefit from proven applications. The platform's hybrid deployment model addresses key concerns such as data privacy and cost control, enabling customers to run sensitive tasks locally and leverage cloud AI for other needs. This flexibility is crucial as businesses move from experimenting with AI to deploying AI agents that act within business processes. ALSO's commitment to partner enablement, including extensive training and support, positions it as a key player in Europe's rapidly expanding AI market. The company's comprehensive approach, from hardware and software provisioning to subscription-based cloud offerings, makes it a one-stop shop for resellers looking to capitalize on the AI revolution.