Curated News
By: NewsRamp Editorial Staff
January 22, 2025

Adelaide and StreamVantage Launch High-Attention CTV Ad Targeting Marketplace

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Source News Release

TLDR

  • CTV advertisers gain high-attention targeting marketplace advantage via Adelaide and StreamVantage partnership.
  • Adelaide's AU metric uses machine-learning model incorporating eye-tracking data to measure media quality.
  • Adelaide and StreamVantage partnership makes high-attention ad inventory accessible, ensuring impactful campaigns for media buyers.
  • FAST channels outperform CTV benchmarks by 20-25%, now available for purchase through Adelaide and StreamVantage collaboration.

Impact - Why it Matters

This news matters as it introduces a groundbreaking partnership that revolutionizes CTV advertising by offering high-attention targeting opportunities. By combining Adelaide's attention-based metric with StreamVantage's solutions, advertisers can now access placements that are proven to drive better performance. This development signifies a shift towards more effective and impactful advertising strategies in the rapidly growing FAST and AVOD ecosystems.

Summary

Adelaide and StreamVantage have partnered to create the first targeting marketplace for high-attention FAST and AVOD content, enabling CTV advertisers to launch campaigns with high-attention targeting. Adelaide's AU metric, measuring media placement attention likelihood, is now overlaid on StreamVantage's inventory, providing advertisers with high-AU placements. This collaboration aims to make high-attention ad inventory more accessible and impactful for media buyers.

Source Statement

This curated news summary relied on this press release disributed by News Direct. Read the source press release here, Adelaide and StreamVantage Launch High-Attention CTV Ad Targeting Marketplace

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