Curated News
By: NewsRamp Editorial Staff
January 21, 2025

LIVE TINTED Launches 'It Feels Good To Be Seen' Campaign with Ulta Beauty Partnership and Legacy Collection Debut

Reddit Discuss on RedditDiscuss on Substack SubstackDiscuss on Telegram TelegramView History of this news story on GitHub Github
Source News Release

TLDR

  • Live Tinted partners with Ulta Beauty to expand to all 1,400 stores by 2025, showcasing inclusivity in makeup.
  • The brand launches Legacy collection featuring volumizing eye makeup trio with clean, vegan, cruelty-free ingredients.
  • Live Tinted's 'It Feels Good To Be Seen' campaign promotes inclusivity in beauty, empowering women of all skin tones.
  • Deepica Mutyala's 90's-inspired commercial highlights journey to create inclusive makeup, resonating with diverse beauty enthusiasts.

Impact - Why it Matters

This news highlights LIVE TINTED's commitment to inclusivity and representation in the beauty industry, showcasing the struggles faced by women of color and the brand's mission to provide makeup where everyone feels seen. The campaign's partnership with Ulta Beauty and the release of the Legacy collection signify a significant step towards expanding the brand's reach and promoting diversity in beauty. The launch of the campaign and new products sends a powerful message about the importance of inclusivity and representation in the beauty world.

Summary

LIVE TINTED, the prestige beauty brand founded by industry changemaker Deepica Mutyala, announces the launch of the brand’s “It Feels Good To Be Seen” campaign with a TV commercial, partnering with Ulta Beauty to expand to all 1,400 stores by Spring 2025. The campaign emphasizes inclusivity and representation in the beauty industry and coincides with the release of the Legacy collection.

The campaign showcases LIVE TINTED's mission to bring change to the beauty industry, highlighting the struggles faced by women of color in finding inclusive makeup. The commercial depicts a journey from a teenage girl's struggle to find matching makeup to a confident mother celebrating beauty for all at Ulta Beauty.

LIVE TINTED's comprehensive 360-degree strategy includes influencer collaborations, in-store marketing, and social media initiatives to drive brand engagement and awareness, aiming to reach a broader audience and sustain momentum throughout the year.

Source Statement

This curated news summary relied on this press release disributed by News Direct. Read the source press release here, LIVE TINTED Launches 'It Feels Good To Be Seen' Campaign with Ulta Beauty Partnership and Legacy Collection Debut

blockchain registration record for the source press release.