Curated News
By: NewsRamp Editorial Staff
September 09, 2025
A2Z Cust2Mate Secures Rights to Monetize Smart Cart Media & Data
TLDR
- A2Z gains exclusive rights to monetize retail media and data from Yochananof's smart carts, creating new revenue streams in the $170 billion retail media market.
- A2Z pays Yochananof fixed sums for ads sold on a cost per thousand impressions basis, with each cart generating over 25,000 monthly impressions.
- This partnership enhances in-store shopping experiences with personalized offers while helping retailers optimize operations through data-driven insights.
- Smart carts transform routine shopping into engaging journeys with AI-driven recommendations and seamless in-cart payment technology.
Impact - Why it Matters
This development matters because it represents a significant shift in how physical retail spaces generate revenue and interact with consumers. The monetization of in-store shopping data through smart carts creates new advertising opportunities that could fundamentally change the retail experience. For consumers, this means more personalized shopping experiences and potentially better pricing through targeted offers, but it also raises important questions about privacy and data security in physical retail environments. For investors, it opens access to the massive $170 billion retail media market, while retailers gain new revenue streams beyond traditional product sales. This technology could accelerate the transformation of brick-and-mortar stores into data-rich environments that compete more effectively with e-commerce platforms.
Summary
A2Z Cust2Mate Solutions (NASDAQ: AZ), a global leader in smart retail technology, has secured a groundbreaking agreement with Yochananof, Israel's premier supermarket chain, granting the company exclusive rights to monetize all retail media, data, and digital assets generated by its Cust2Mate 3.0 smart shopping carts. This innovative partnership leverages historical usage data showing each cart can generate over 25,000 impressions monthly, with A2Z paying Yochananof fixed sums for ads sold on a cost-per-thousand-impressions basis. The arrangement creates multiple revenue streams through advertising, consumer data analytics, and the development of a smart cart marketplace, positioning A2Z to capitalize on the rapidly growing $170 billion global retail media segment and the projected $20.3 billion retail data monetization platform market by 2033.
The Cust2Mate 3.0 smart carts represent a technological revolution in brick-and-mortar retail, featuring AI-driven capabilities that transform routine shopping trips into engaging, personalized experiences. These innovative carts enable seamless in-cart scanning and payment, allowing shoppers to bypass traditional checkout lines while receiving real-time customized offers and product recommendations. Equipped with multiple security layers for accurate recognition and transaction integrity, the modular, all-in-one detachable panels can transform existing shopping cart fleets into intelligent platforms. This technology not only enhances customer satisfaction and loyalty but also provides retailers with valuable data-driven insights to streamline operations and optimize merchandising strategies, fundamentally changing the retail landscape.
Source Statement
This curated news summary relied on content disributed by NewMediaWire. Read the original source here, A2Z Cust2Mate Secures Rights to Monetize Smart Cart Media & Data
