Curated News
By: NewsRamp Editorial Staff
September 08, 2025
A2Z Cust2Mate Secures Retail Media Monetization Deal with Yochananof Supermarkets
TLDR
- A2Z gains exclusive rights to monetize retail media and data from Yochananof's smart carts, creating new revenue streams in the $170 billion retail media market.
- A2Z pays Yochananof fixed fees per thousand impressions on smart carts generating over 25,000 monthly impressions, enabling data analytics and advertising monetization.
- This partnership enhances in-store shopping with personalized experiences while supporting retailers through data-driven insights that improve customer satisfaction and loyalty.
- Smart carts transform grocery shopping with AI-driven recommendations and seamless payments, generating valuable data while eliminating checkout lines for shoppers.
Impact - Why it Matters
This development matters because it represents a significant shift in how physical retail spaces are being transformed into digital advertising platforms. The integration of smart shopping carts that generate substantial advertising impressions creates new revenue models for supermarkets while potentially lowering consumer prices through additional income streams. For consumers, this technology enhances the shopping experience with personalized offers and eliminates checkout lines, though it also raises questions about data privacy and the commercialization of in-store behavior. The growth of retail media networks is reshaping the advertising industry, challenging traditional digital platforms by offering brands direct access to shoppers at the point of purchase decision.
Summary
A2Z Cust2Mate Solutions (NASDAQ: AZ), a global leader in smart retail technology, has secured a groundbreaking agreement with Yochananof, Israel's premier supermarket chain, granting the company exclusive rights to monetize all retail media, data, and digital assets generated by its Cust2Mate 3.0 smart shopping carts. This strategic partnership creates multiple revenue streams through advertising, consumer data analytics, and the development of a smart cart marketplace, positioning A2Z to capitalize on the rapidly growing $170 billion global retail media segment and the projected $20.3 billion retail data monetization platform market by 2033.
The Cust2Mate 3.0 smart carts represent a revolutionary advancement in retail technology, featuring AI-driven capabilities that personalize the shopping experience while enabling seamless in-cart scanning and payment. Each cart generates more than 25,000 impressions monthly, with A2Z paying Yochananof a fixed sum for ads sold on a cost per thousand impressions basis. These innovative carts transform routine shopping trips into engaging, rewarding experiences while providing retailers with valuable data-driven insights to optimize operations and merchandising strategies. The agreement demonstrates how smart retail technology is bridging online and in-store shopping through interactive technology that benefits both retailers and consumers.
Source Statement
This curated news summary relied on content disributed by InvestorBrandNetwork (IBN). Read the original source here, A2Z Cust2Mate Secures Retail Media Monetization Deal with Yochananof Supermarkets
