Curated News
By: NewsRamp Editorial Staff
July 22, 2026
1win Sets World Record with Highest Football Match on Bogotá Skyscraper
TLDR
- 1win sets world record for highest football match on a building, gaining global brand exposure and competitive edge.
- A 3x3 match was played on Torre Colpatria's helipad at 196 meters, certified by World Record Certification.
- 1win and FUTTO's event celebrates football culture, bringing joy and uniting fans during the World Cup.
- Six Colombian football creators played a certified record match 196 meters above Bogotá on a building helipad.
Impact - Why it Matters
This news matters because it showcases how brands can creatively leverage major sporting events like the FIFA World Cup to generate unprecedented experiences that capture global attention. The record-breaking match not only pushes the boundaries of what's possible in sports entertainment but also highlights the growing trend of integrating crypto platforms with mainstream culture. For football fans, it demonstrates the increasing intersection of sport, technology, and entertainment, paving the way for more innovative activations in the future.
Summary
In a breathtaking fusion of sport and spectacle, 1win, in partnership with Colombian football creators FUTTO, has officially set a world record by organizing the highest football match ever played on top of a building. The achievement was certified by World Record Certification (WRCAC) following a 3x3 match held on the helipad of Torre Colpatria, 196 meters above the streets of Bogotá. Inspired by the upbeats of the 2026 Football World Cup, "Fútbol en lo más alto" by 1win ("Football at the Highest Point") transformed one of Bogotá's most recognizable landmarks into a football pitch suspended high above the city, becoming a genuine celebration of football culture and the FIFA World Cup finals.
The record-setting match featured six Colombian football creators known on Instagram as alexanderr_0.0, pablosierra.10, fory_11_, micrerosportoficial, @piqui05_, and futsala.ok, officiated by street football referee aditstreetsoccer. The owner of 1win commented on X.com, "At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember."
This initiative highlights 1win's approach to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas. By turning an iconic city landmark into the venue for an officially certified world record, the brand continues to develop memorable activations designed to engage football fans around the world. 1win is an international crypto entertainment platform with active collaborations including football star Luis Suarez, martial artist Jon Jones, and UFC fighters. In 2026, 1win welcomed UFC legend Ilia Topuria and rapper Tyga as new members of the 1win VIP community.
Source Statement
This curated news summary relied on content disributed by Media Outreach. Read the original source here, 1win Sets World Record with Highest Football Match on Bogotá Skyscraper
