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Shelly Group Appoints New CFO to Drive International IoT Expansion

Shelly Group appoints Iliyana Krushkova as new CFO to strengthen financial organization for international IoT expansion, succeeding Svetozar Illiev after 16 years of service.

This leadership transition at Shelly Group signals a strategic shift in the competitive IoT and smart building industry, where financial stability and scalable operations are becoming increasingly critical as companies expand globally. For consumers and professionals in the smart technology space, stronger financial management at innovative companies like Shelly Group often translates to more reliable product development, better customer support, and sustainable growth that ensures long-term availability of their preferred smart home solutions. The appointment of an experienced CFO with international scaling expertise suggests Shelly Group is preparing for more aggressive market expansion, which could lead to broader availability of their interoperable IoT products and potentially influence pricing and innovation in the smart building sector. For investors and industry observers, this move demonstrates how maturing technology companies must evolve their financial structures to support growth while maintaining the technical expertise and customer focus that made them successful initially.