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TAT and LISA Launch 'Feel All the Feelings' Thailand Travel Campaign

TAT and LISA invite travellers to explore Thailand from 1 May–31 July 2026. Collect points or submit receipts to win 500 exclusive prizes. #AmazingThailand

This campaign matters because it directly addresses Thailand’s need to revive tourism in a sustainable and equitable way after recent global disruptions. By incentivising travel to lesser-known provinces—especially during the green season—it helps distribute tourism revenue beyond major hubs like Bangkok and Phuket, supporting local communities and small businesses. The emphasis on certified establishments under Trusted Thailand, STAR, and the Thailand Tourism Awards raises service standards and builds traveller confidence, while the partnership with LISA, a global K-pop icon, amplifies Thailand’s appeal to younger, trend-driven audiences. For travellers, the campaign offers tangible rewards and a compelling reason to explore the country’s hidden gems, turning every trip into a chance to win unique collectibles that celebrate Thai culture. Ultimately, this initiative fosters a more balanced, resilient, and sustainable tourism ecosystem that benefits visitors and locals alike.