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Don Southerton Releases Essential Guide to Korean Business for 2025

Don Southerton's new book offers 25 practical tips for navigating Korean business culture in 2025. Essential for professionals working with Korean teams and partners.

This news matters because Korea's global economic influence is rapidly expanding, with Korean companies playing significant roles in technology, automotive, and entertainment industries worldwide. Professionals and businesses engaging with Korean partners need cultural fluency and strategic insights to avoid misunderstandings and build successful collaborations. Southerton's book provides practical, tested advice that can enhance cross-cultural effectiveness, foster stronger partnerships, and drive success in one of the world's most dynamic business environments, making it a valuable resource for anyone involved in international business.