Blockchain Registration Transaction Record

Hospitality Leader Warns Speed Is Killing Customer Service

Hospitality entrepreneur Javier Burillo Azcárraga warns that speed-focused customer service removes human judgment. Learn why technology should enhance, not replace, employee decision-making.

This matters because as businesses race to automate and speed up interactions, they risk losing the human touch that builds customer loyalty. If companies prioritize efficiency over empathy, customers will feel like they're dealing with machines, not people. Burillo Azcárraga's insights remind us that technology should enhance human judgment, not replace it—a lesson critical for any business that wants to retain customers in an increasingly automated world.