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OpticWise CEO: Filtered Data Leads to Poor CRE Decisions

OpticWise CEO Bill Douglas explains how filtered data leads to poor decisions in commercial real estate, and why source data is key for asset managers.

The way property data is filtered as it moves up the chain of command has profound implications for commercial real estate owners and asset managers. Decisions about net operating income, utility expenses, and capital improvements are only as good as the information behind them. When key details are lost, owners risk misallocating resources, missing opportunities to improve performance, and facing challenges during sales or financing. In an industry where margins are tight and competition is fierce, having access to source data—not just aggregated KPIs—can mean the difference between proactive management and reactive guesswork. This matters because it affects property valuations, investment returns, and the ability to execute on strategic goals. As Bill Douglas points out, true control comes from understanding why metrics change, not just what changed. Without that, owners are flying blind, and the consequences can be costly.