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NFL Mascots Become PLAY 60 Ambassadors to Boost Kids' Health

Six NFL mascots become PLAY 60 ambassadors promoting 60 minutes of daily activity for kids. Partnership with American Heart Association includes CPR training & Super Bowl ticket incentives.

This initiative addresses the critical childhood obesity epidemic and declining physical activity levels among youth, which have significant long-term health consequences including increased risk of heart disease, diabetes, and other chronic conditions. By leveraging the cultural influence and excitement of NFL mascots, the program makes physical activity more appealing to children at a time when screen time and sedentary behaviors are at record highs. The inclusion of CPR training and family participation components extends the impact beyond immediate physical health to potentially life-saving skills and household wellness habits. Given that childhood activity patterns often persist into adulthood, successful implementation could contribute to reducing healthcare costs and improving quality of life for future generations.