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Jon Lindsay, Benji Hughes Craft 'Cool Times' for Danny McBride's Don Gato Tequila

Jon Lindsay and Benji Hughes team with Danny McBride's Don Gato Tequila for new song 'Cool Times' and a poolside ad spot. Read the full story.

This collaboration underscores the growing trend of brands leveraging original music and cinematic storytelling to build immersive worlds that resonate beyond traditional advertising. By tapping into the creative talents of musicians like Jon Lindsay and Benji Hughes, Don Gato Tequila not only enhances its cool, party-ready image but also creates a cultural touchstone that appeals to consumers who value authenticity and entertainment. For fans of Danny McBride and independent music, it’s a convergence of comedic mythology and genuine artistry, proving that a tequila brand can be more than a product—it can be a lifestyle and a soundtrack. The song’s placement in a high-profile ad campaign that has already earned industry accolades signals that original music is becoming a key differentiator in the crowded spirits market, and it gives Lindsay and Hughes a broader platform to showcase their longstanding musical partnership.