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Licensing Show Highlights E-Commerce and Emotional Economy Trends

Hong Kong Licensing Show highlights e-commerce, location-based entertainment, and emotional economy trends. See how SMEs can leverage IP and e-Commerce Support Services Zone for global growth.

This news matters because it reveals how the licensing industry is evolving beyond traditional character merchandising into e-commerce, location-based entertainment, and emotional engagement. For businesses and creators, understanding these trends is crucial for tapping into new revenue streams and global markets. The emphasis on e-commerce support for SMEs offers practical pathways for small brands to scale internationally, while the focus on emotional economy shows that consumer affinity drives long-term value. As licensing expands into food, beverage, and cultural tourism, companies can leverage these insights to build deeper connections with audiences and stay competitive in a rapidly changing market.