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From Spam Links to AI Search: A 15-Year SEO Journey

SEO manager shares 15-year journey from spam links to AI search, explaining why AI overviews and zero-click searches are opportunities, not threats. Learn how generative engine optimization replaces traditional SEO.

This news matters because it demystifies the fear around AI search killing SEO. Carmelo's firsthand experience shows that every major algorithm update was predicted to end the industry, but it only made the work more rigorous and rewarding. For businesses and marketers, understanding that AI search is an evolution, not an extinction, can guide investment in generative engine optimization and content quality. The data on AI Overviews and zero-click searches underscores the urgent need to adapt strategies for a future where AI answers dominate, yet also reveals opportunities for higher conversion rates from AI-referred traffic. Ultimately, Carmelo's message is one of optimism: those who embrace change and focus on fundamentals will continue to succeed.