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A2Z Cust2Mate Secures Retail Media Deals with Major Brands

A2Z Cust2Mate Solutions Corp. announces retail media agreements with Under Armour and other brands for its smart cart platform in Israel, advancing monetization of its in-store media network.

This news matters because it demonstrates the growing monetization potential of in-store retail media networks. As retailers seek new revenue streams, smart cart platforms like Cust2Mate offer a way to engage shoppers with targeted ads at the point of purchase, driving incremental sales for brands and enhancing the shopping experience. For investors, this signals A2Z Cust2Mate's progress in scaling its Retail Media Division, potentially increasing its attractiveness as an investment in the retail technology space.