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Service Glow Launches GlowIQ™ Attribution Platform for Home Services

Service Glow launches GlowIQ™, a first-party attribution platform for HVAC, plumbing, and electrical companies. It connects marketing spend to closed revenue.

This news matters because home service businesses have long struggled to measure the true ROI of their marketing efforts. With fragmented data across calls, forms, CRM systems, and ad platforms, operators often relied on guesswork or incomplete metrics. GlowIQ™ provides a unified, first-party attribution model that connects every touchpoint to actual revenue, enabling smarter budget allocation and greater accountability. As privacy regulations tighten and third-party tracking becomes less reliable, a first-party solution built specifically for the operational realities of HVAC, plumbing, and electrical contractors is a significant advancement. It empowers these businesses to optimize campaigns, reduce wasted spend, and ultimately grow more profitably.