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Ashley Graham's JCPenney Collection Redefines Inclusive Fashion

JCPenney launches Ashley Graham's inclusive fashion collection for sizes 0X-5X at The Mall at Wellington Green, featuring 41 styles celebrating curves and body positivity.

This collection matters because it directly addresses the significant gap in the fashion industry where plus-size women have historically been underserved despite representing the majority of American women. By partnering with a prominent body positivity advocate like Ashley Graham and creating 41 styles specifically for sizes 0X-5X, JCPenney is not just selling clothes but challenging industry norms and promoting body inclusivity. This move could pressure other retailers to follow suit, ultimately expanding fashion choices for the 67% of American women who wear size 14 or above and have long faced limited options in mainstream retail.