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Stanford Launches Winter 2026 Digital Marketing Course with Expert Jason McDonald

Stanford Continuing Studies offers Winter 2026 digital marketing course taught by Dr. Jason McDonald. Learn SEO, social media, content marketing, advertising & AI tools in comprehensive 10-week program starting January 2026.

This course matters because digital marketing skills have become essential for business survival and growth in today's competitive landscape. Small businesses and marketing professionals who lack expertise in SEO, social media, and online advertising risk losing visibility and customers to competitors who effectively leverage these channels. With consumer behavior increasingly shifting online, understanding how to optimize search presence, engage audiences through social platforms, and run effective advertising campaigns directly impacts revenue generation and market relevance. The integration of AI tools into the curriculum reflects the rapid evolution of marketing technology, making this training crucial for professionals seeking to stay current in a field where outdated approaches can quickly render businesses obsolete.