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Tina Powell on GEO: The Future of Financial Advice Discovery

Tina Powell discusses the critical shift from SEO to GEO for RIAs, emphasizing AI's role in financial advice discovery and how advisors can adapt to stay visible.

The shift from SEO to GEO represents a fundamental change in how financial advisors are discovered by potential clients. With AI platforms becoming the primary gatekeepers of information, RIAs must adapt their digital strategies to ensure they are visible and trusted by these systems. Ignoring this shift risks rendering firms invisible to a growing segment of high-net-worth clients who rely on AI for financial advice discovery. Tina Powell's insights offer a timely and actionable guide for RIAs to navigate this new landscape, ensuring they remain competitive and relevant in an increasingly digital and AI-driven world.