Blockchain Registration Transaction Record

NinaData Joins IAB Europe's Transparency and Consent Framework (TCF)

NinaData joins IAB Europe's Transparency and Consent Framework (TCF), facilitating compliance with ePrivacy Directive and GDPR. Contextual 'privacy-first' AI tools analyze web page content to understand purchase intent and match ad campaigns to relevant pages.

NinaData's approval to join the TCF represents a step forward in ensuring ethical and compliant data practices across online operations. This news highlights the growing need for advertising solutions that operate effectively without third-party cookies, providing greater transparency and trust for clients and users. It impacts the advertising technology landscape and emphasizes the importance of data privacy and user consent in the era of evolving regulations and consumer choice.