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DealGround CEO: Ditch Cold Calls for Sniper Approach in Off-Market CRE

DealGround CEO Dan Mosher explains why cold calling fails in off-market CRE and how a sniper-like, data-driven approach yields better deals for brokers.

This news matters because it challenges the long-standing volume-based prospecting model that many commercial real estate brokers still rely on. As the market becomes more data-driven, brokers who adopt targeted, intelligence-led sourcing will close more deals with less wasted effort. DealGround’s platform exemplifies how AI can turn overwhelming data into actionable insights, giving brokers a competitive edge. For buyers and sellers, this means more relevant conversations and faster transactions, ultimately making the CRE market more efficient.