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Claravine Launches Connected Application on Snowflake AI Data Cloud

Claravine, The Data Standards Company, has launched a connected application powered by Snowflake, connecting The Data Standards Cloud to the Snowflake AI Data Cloud. This new connected application streamlines marketing data management, reduces errors in data preparation, and provides a reliable source of marketing metadata, empowering marketers to gain a comprehensive understanding of their performance metrics in the dynamic and highly competitive marketing environment.

This news matters because it introduces a game-changing connected application that streamlines marketing data management, reduces errors in data preparation, and provides a reliable source of marketing metadata. The partnership between Claravine and Snowflake aims to deliver a solid infrastructure for marketing data, helping marketers gain a comprehensive understanding of their performance metrics in the dynamic and highly competitive marketing environment. By standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, Claravine empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate, and rich business insights.