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Relli CEO: AI Won't Replace Human Touch in Real Estate Investing

Relli CEO Mor Milo says AI excels in coding and design but fails in investor relations. Discover why human touch still wins in real estate investing.

This news matters because it challenges the prevailing narrative that AI will fully automate real estate investing. As the industry rushes to adopt AI for everything from underwriting to investor relations, Milo’s insights highlight a critical blind spot: the irreplaceable value of human connection. For investors, this means that despite technological advances, the firms that succeed will be those that prioritize personal relationships and make investors feel valued. For operators, it’s a call to balance efficiency with empathy, ensuring that AI enhances—rather than replaces—the trust-building that underpins successful syndications. In a market where capital is abundant but attention is scarce, the ability to engage investors on a human level may be the ultimate competitive advantage.