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35% of Journalists Filter AI Pitches on HARO, Says Featured CEO

Discover why 35% of journalists filter AI-generated pitches on HARO, and what it means for PR pros. Learn about the shift towards authenticity and strategic media relations.

As AI-generated pitches flood journalists' inboxes, the media relations landscape is evolving. This news matters because it highlights the growing tension between efficiency and authenticity in PR. For brands and PR pros, understanding that many journalists now actively filter out AI content means that generic, mass-produced pitches will likely be ignored. Instead, the focus must shift to crafting personalized, authentic pitches that demonstrate genuine value. Additionally, with journalists diversifying income streams and media becoming more fragmented, PR strategies must adapt to help coverage gain traction beyond just securing a placement. This shift underscores the need for PR professionals to stay ahead of AI detection tools and embrace a more strategic, relationship-driven approach to media outreach.