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Beijing Unveils Emblem, Mascot, Slogan for 2027 World Athletics

Beijing unveils emblem, mascot, and slogan for World Athletics Championships 2027, marking one year to go. The event runs 10-19 Sept 2027 at the Bird’s Nest.

This announcement signals a pivotal moment for global athletics and for Beijing’s legacy as a host of major international sporting events. With the one-year countdown underway, the unveiling of the emblem, mascot, and slogan builds anticipation and gives fans, athletes, and sponsors a tangible connection to the Championships. The event will bring more than 2,000 athletes from over 200 countries to the Bird’s Nest, promising significant economic, cultural, and tourism benefits for Beijing while reinforcing China’s capacity to stage world-class competitions. For athletics fans, the countdown marks the beginning of a journey toward what promises to be a spectacular celebration of sport, and the theme “Every Step Counts” resonates beyond the track, reminding us that dedication and perseverance matter in every endeavor. As the first city to host both Summer and Winter Olympics, Beijing is uniquely positioned to deliver an unforgettable World Athletics Championships, further cementing its place in sports history.