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HARO Hits 100M Emails: AI Pitches Face Rejection

HARO hits 100M emails, revealing AI pitch rejection rates. Human-written pitches 3x more likely to be used. Key stats on AI, spam, and journalist filters.

This news matters because it signals a critical shift in how journalists and PR professionals interact in the age of AI. With over 100 million emails sent and a significant portion being AI-generated, the data reveals that while AI can scale outreach, it often fails to meet the nuanced needs of journalists. The fact that human-written pitches are three times more likely to be used underscores the enduring importance of genuine expertise and personalization. For anyone seeking media coverage—whether a PR pro, entrepreneur, or expert—this is a wake-up call: relying solely on AI-generated pitches may waste opportunities. Instead, investing time in crafting thoughtful, targeted responses is not just a best practice but a competitive advantage. As inboxes become increasingly crowded, credibility and relevance will be the currency of earned media, and this data provides a roadmap for navigating that reality.