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Austrian Midwife's Organic Baby Brand Expands in US with Trust-First Approach

Austrian midwife Sarah Lares expands her organic baby brand The Midwife in Vienna to the US market, offering minimalist products backed by 20 years of clinical experience.

This news matters because it addresses a significant gap in the maternal and baby wellness market where parents increasingly seek products backed by genuine expertise rather than marketing hype. With growing concerns about ingredient safety, greenwashing, and the overwhelming number of choices facing new parents, The Midwife in Vienna offers a solution grounded in nearly two decades of clinical midwifery experience. The brand's expansion into the U.S. market provides American families access to European-quality organic products developed by someone who has actually supported hundreds of women through pregnancy and postpartum recovery. This represents a shift toward evidence-based, minimalist wellness products at a time when parents are becoming more educated consumers who prioritize transparency and authenticity over trendy marketing claims.