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Rhug Wild Beauty Merges Luxury Skincare with Regenerative Farming

Rhug Wild Beauty launches luxury skincare from its North Wales estate, combining wild-foraged botanicals with clinical actives for clean, effective routines available online.

This news matters because it represents a significant shift in the luxury beauty industry toward authentic sustainability and efficacy. For consumers increasingly concerned about ingredient transparency, environmental impact, and long-term skin health, Rhug Wild Beauty offers a compelling alternative to conventional luxury brands. Its model of regenerative farming and wild-foraging on its own estate provides a level of traceability and quality control rarely seen, addressing growing skepticism about "greenwashing" in beauty. The partnership with a prestigious London spa like Chuan Body + Soul validates its clinical performance, bridging the gap between holistic wellness and evidence-based skincare. As the clean beauty market expands, brands that can genuinely demonstrate environmental stewardship while delivering visible results are poised to lead, influencing industry standards and consumer expectations toward more responsible consumption.