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Natural Chew Pet Treats Market to Reach $1.5B by 2036

Natural Chew Pet Treats Market projected to grow from $0.8B in 2026 to $1.5B by 2036 at 6.9% CAGR. Driven by rawhide-free demand, pet humanization, and premium treats. Key players include Natural Farm, Redbarn Pet. FMI report.

This news matters because the booming natural chew pet treats market reflects a fundamental shift in how we care for our dogs. As pet owners increasingly treat their dogs as family, demand for safe, rawhide-free, and functional chews is rising. This trend impacts both pet health—by promoting dental hygiene and mental stimulation—and the economy, creating opportunities for innovative brands. For consumers, it means more transparent, high-quality products. For businesses, it signals a lucrative segment where safety and ingredient sourcing are key differentiators.