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Heart Association's 3-Year Campaign Saves Young Athletes from Sudden Cardiac Death

American Heart Association concludes 3-year HCM awareness campaign targeting HBCUs & HSIs, combining hypertrophic cardiomyopathy education with Hands-Only CPR training to prevent sudden cardiac death in young athletes.

This initiative addresses a critical public health crisis where hypertrophic cardiomyopathy (HCM) remains underdiagnosed yet is the leading cause of sudden cardiac death in young athletes, particularly affecting Black communities disproportionately. The campaign's focus on HBCUs and HSIs represents a targeted approach to health equity, reaching populations with historically limited access to specialized cardiac education. By combining HCM awareness with practical Hands-Only CPR training, the program transforms theoretical knowledge into actionable skills that can mean the difference between life and death during athletic emergencies. For student-athletes, coaches, and families, this education provides potentially lifesaving tools while addressing systemic disparities in cardiovascular health outcomes. The cultural relevance and campus-centered approach ensure the messaging resonates deeply within communities most affected, creating a sustainable model for prevention that could be replicated nationwide to protect young athletes across all demographics.