New Best-Selling Book: 'Multicultural Mainstream: The Power of Hispanics in Consumer Marketing'
Hernan Tagliani launches best-selling book 'Multicultural Mainstream: The Power of Hispanics in Consumer Marketing'. Learn about the crucial role culture plays among multicultural consumers and the need for brands to cater to these audiences for growth.
This news matters because it highlights the significant influence of multicultural consumers, particularly U.S. Hispanics, on the consumer market. It emphasizes the importance for brands and business owners to cater to these audiences for brand and business growth as the U.S. becomes a multicultural nation.