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HS-Soft Partners with Rubean to Integrate Card Payments into Bakery Till Systems

HS-Soft AG selects Rubean as SoftPOS partner to integrate card payments into bakery till systems, replacing traditional terminals and reducing costs for over 700 bakeries.

This partnership signals a broader shift in the point-of-sale industry towards software-based payment acceptance, which could accelerate the decline of traditional card terminals. For bakeries, it means lower hardware and maintenance costs, faster transactions, and a more seamless customer experience. As SoftPOS technology matures, it may empower small and medium-sized merchants to adopt digital payments more easily, fostering innovation and competition in the payments space. Rubean's proven platform and HS-Soft's market leadership in the DACH bakery sector could set a precedent for other niche retail verticals to follow.