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California Tortilla Launches CalTort Games with Mystery Rewards

California Tortilla launches CalTort Games, a limited-time promotion offering mystery rewards to Burrito Elito members from February 6-22, 2026. Join for free to earn prizes with every purchase.

This news matters because it highlights how restaurants are innovating to drive customer engagement and loyalty in a competitive market. The CalTort Games promotion not only creates excitement and repeat business for California Tortilla but also offers consumers a fun, interactive way to enjoy their meals while potentially saving money through rewards. For the food industry, such limited-time events can boost sales during slower periods, like February, and strengthen brand connection. For customers, it provides added value and entertainment, making dining out more than just a transaction—it becomes an experience. This strategy reflects broader trends in retail and hospitality where gamification and surprise elements are used to enhance customer satisfaction and retention.