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AI Shopping Revolution: 4,700% Surge in Retail Traffic from Generative Tools

Adobe reports 4,700% growth in AI-driven retail traffic as shoppers use ChatGPT, Gemini, and other tools before visiting e-commerce sites, transforming online shopping behaviors.

This seismic shift in consumer behavior means that how people discover and purchase products online is fundamentally changing. For consumers, it represents more personalized and efficient shopping experiences through AI-powered recommendations. For businesses, it signals an urgent need to adapt their digital strategies and integrate AI capabilities to remain competitive. The 4,700% growth rate demonstrates that this isn't a passing trend but a permanent transformation in e-commerce that will affect pricing, product discovery, and customer engagement strategies across all retail sectors.