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California Tortilla Brings Back Legendary Buffalo Wing Burrito for 30th Anniversary

California Tortilla brings back Buffalo Wing Burrito for 30th anniversary. Limited time offer features Frank's RedHot sauce, mesquite chicken & fresh ingredients. Available in-store & via app.

This news matters because it demonstrates how successful restaurant chains maintain customer loyalty through strategic nostalgia marketing while adapting to modern dining preferences. The return of fan-favorite menu items creates excitement among existing customers and attracts new ones, showing how food brands can leverage their history to drive current business. For consumers, limited-time offerings like this provide unique dining experiences and opportunities to participate in brand celebrations, while for the industry, it showcases effective customer engagement strategies that balance tradition with innovation in the competitive fast-casual market.