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Cybersecurity Leader Barishev Redefines Trust in AI Era

Cybersecurity leader Yossi Barishev discusses building trust in AI, stealth startups, and identity verification amid rising AI fraud. Insights from Real Life Superpowers podcast.

As AI-generated fraud and synthetic identities proliferate, Barishev's work on digital trust systems addresses one of the fastest-growing cybersecurity threats affecting both businesses and individuals. With identity verification projected to become a $40 billion market by 2030 and AI-assisted fraud increasing by over 30% annually, the solutions being developed have direct implications for financial security, privacy protection, and trust in digital interactions. For organizations and consumers alike, effective identity verification systems are becoming essential defenses against sophisticated AI-powered scams that threaten everything from banking security to personal reputation management.