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The Media Agency Shift: Genius Monkey's Assessment

The advertising landscape is undergoing a significant shift from self-serve to fully-managed platforms, impacting in-house teams and media agencies. Explore the implications of this shift and how it influences marketing strategies and competitiveness.

The shift from self-serve to fully-managed platforms has significant implications for both in-house teams and media agencies. It reflects a changing advertising landscape driven by the need for more efficient workflows and expertise. This impacts businesses by influencing their marketing strategies and the tools they use, ultimately shaping their competitiveness in the market.