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NPI Expands Fourth-Generation Leadership with Scott Gould Promotion

Nutritional Products International announces Scott Gould's promotion to VP of Operations, strengthening fourth-generation leadership while maintaining Mitch Gould's strategic direction for U.S. market entry.

This leadership expansion at Nutritional Products International represents a crucial development for brands seeking to enter the competitive U.S. retail market. The combination of Mitch Gould's four decades of industry relationships and Scott Gould's modernization efforts creates a powerful synergy that benefits both established and emerging brands. For companies looking to navigate the complex U.S. retail landscape, this ensures access to both traditional retail expertise and cutting-edge digital strategies. The continuity of family leadership provides stability and long-term thinking that's increasingly rare in today's business environment, while the technological upgrades mean faster market entry and better analytics for brand performance. This matters because successful retail distribution requires both deep industry connections and modern operational capabilities - exactly what this leadership expansion delivers.