Blockchain Registration Transaction Record

Frequency Holdings Shifts ReachOut to High-Margin SaaS Cybersecurity Model

Frequency Holdings transitions ReachOut from MSP to SaaS licensing model, boosting cybersecurity protection for SMBs with AI automation and predictable recurring revenue.

This strategic transformation represents a fundamental shift in how cybersecurity services are delivered to small and medium businesses, potentially reshaping the entire managed services industry. For SMBs, this means access to enterprise-grade cybersecurity protection at more affordable prices without the operational complexity of traditional MSP relationships. The move toward automated, productized services could significantly reduce cybersecurity costs while improving protection quality for businesses that have historically been underserved in the cybersecurity market. As cyber threats continue to escalate against SMBs, this democratization of advanced protection capabilities could help close the security gap that has left many smaller businesses vulnerable to devastating cyber attacks. The transition also signals broader industry trends toward automation and subscription-based models that could influence how technology services are priced and delivered across multiple sectors.